New site for a new restaurant: Marcona on Lyon
(Note — due to COVID-19, Marcona on Lyon closed its doors permanently in April 2020.)
We recently released a new website for a brand new local restaurant called Marcona on Lyon. Featuring modern Mediterranean cuisine, Marcona on Lyon is a true neighborhood establishment that fills a missing niche in the Grand Rapids restaurant scene.
Being a totally new restaurant, we put an emphasis on the basics people need to know: location, phone number, hours of operation, and an easily updated food menu. Working closely with the owner, we agreed the number one priority was to keep the site extremely easy to use on a mobile phone, while still keeping a high-value proposition.
The big challenge with this project was the minimal number of graphic assets available prior to opening the restaurant. With the building under construction and the food menu not yet finalized, photography was extremely limited. Logos and colors weren’t finished until just before opening.
We developed a plan where we rolled out the site in stages. About a month before opening a “coming soon” page was created that offered site visitors the opportunity to sign up for the email list to get advance notice of Marcona on Lyon’s soft opening. A few days before opening, we put the final graphic elements in place and rolled out the full site. As the restaurant matures and offers more services, we can expand the site to reflect the growth.
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