Triage to redesign; helping a B2B client succeed online
Workplace Performance Solutions had a website for a good number of years, but it was in disarray. There were lots of broken links, it wasn’t very mobile-friendly, and it just looked a bit neglected.
The company specializes in working with many high-profile businesses to improve employee productivity and workplace civility. A good face on the Internet is a must-have when you are dealing with B2B!
Tight Lines Digital worked with the company to set up a quick and affordable upgrade that would check all the boxes for the client:
- Fix the broken elements
- Redesign the site to keep a similar look, yet stay in the same design ballpark as a companion website
- Make the website look fresh and new and competitive
- Enable an ongoing blog
- Launch a new Mailchimp email list
- Attract potential new clients
The first step was to get in and fix what was broken. Tight Lines Digital took care of these items in just a few days.
The next step was the redesign. Working closely with the client, Tight Lines Digital updated the design of the existing site and made it look similar to another site the company also operates.
Now that the new workplaceperformancesolutions.com is up and running, the client feels good about promoting the website and adding new services to the business.